Use the more advanced interactions once you've raised their bar to 50-75%, and they'll eventually move on to purchasing and be ready to be rung up. When dealing with a customer, I'll often pause and queue up 2-3 of the retail interactions to prevent them using normal socials in return. It can occasionally turn negative, at which point you might want to move on to another customer. Stay on the topic of making a sale, and more dialog options will come up as the context changes. When you interact with a customer starting with greeting them, a business-based social context will appear, starting with 'Just Window Shopping'. Talking to customers meets two objectives - accruing Retail Perk Points and improving sales rates. Look at the rates they rise and target those who are moving slowly.
![the sims 4 get to work queue items the sims 4 get to work queue items](https://i.ebayimg.com/images/g/q9cAAOSwy5ZXCH-9/s-l300.jpg)
The customers' bars will rise faster the lower your markup.
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The customer's bar will rise as they are in the store, and if it meets certain points (50, 75%) it is more likely they will make a purchase when done shopping.
![the sims 4 get to work queue items the sims 4 get to work queue items](https://cdn.cloudflare.steamstatic.com/steam/apps/1235734/capsule_616x353.jpg)
Many customers will not make a sale unless you interact with them. We've covered the the Basics of Operating a Business, as well as Employees. This is a great interaction when a customer's sell bar is over half full. The Sims 4 Get to Work: Retail Guide Making Sales and Attracting Customers Close the Deal is available only when Sims are Confident.